Projects
GoodHood
Design Research, Strategy
With a younger generation seeking alternative transportation options, the market for bikes in urban centers was growing. To capture it, Specialized needed to step outside of its comfort zone with performance road and mountain riders, learn about the unique needs of this new audience, and offer a compelling solution.
Smiley's Saloon & Hotel
Ownership, General Management, Brand
Built in 1851 and a centerpiece of a small coastal community, Smiley’s Saloon & Hotel had fallen into disrepair. As new owners, we rebuilt 80% of the building without demolition, restoring its historical character and reestablishing it as the focal point of town, while adding full food service and an updated hotel experience.
The Roll
Design Research, Strategy, Marketing
Known for its performance race bikes, Specialized was challenged by the comfort category of bicycles. We were tasked with a complete redesign of the company’s comfort bike, and set out to design something that could meet the needs of the comfort rider while simultaneously reflecting a performance brand ethos.
2022 Rotman
Design Challenge
Business Design
Working for an airplane leasing client, my team was challenged to develop a solution that would accelerate the decarbonization of the airline industry while providing new business opportunities for the client. We won the competition, against 32 top Master's and MBA programs in North America and Europe.
ADHD Cycling Study
Research Design
Working with a Harvard Medical Psychiatrist, we designed a school program to test the impacts of cycling on ADHD and school performance, leading to the formation of a non-profit arm, the Specialized Foundation
Institute of Design Projects
Master's of Design Methods
I recently completed an executive professional degree from the Institute of Design at Illinois Institute of Technology. This is a sampling of strategy and innovation projects from that degree. More projects and details are available upon request.
